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Aura Nails, Serum Foundations and Dead Skin Cleansers Drive Beauty Searches: Spate

Unique nail designs, foundations with skincare benefits and dual-action cleansers are on shoppers' radars.

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By: Lianna Albrizio

Associate Editor

Aura nails are a colorful new way for consumers to show off their energetic vibes.   According to Spate, on average, there are 5.4K searches every month in the US for Aura Nails, which is low volume relative to other nail designs. It’s grown +33.4% in searches since last year with no competition and zero market leaders.    Fans of Hailey Bieber’s chrome nails will appreciate that there’s another nail trend looming on the horizon — aura nails. Aura nails are a type of gradient nai...

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